Rheinland Versicherungen
Venture Type
Venture Design
Digitalisation of car insurance products in order to be able to sell complex and time-consuming products quickly and easily, even in the B2B sector.
"Under the new consumer brand one to move, Orbit developed a landing page and a customised application process within two months. The new solution was then advertised to end customers in an extensive online marketing campaign. Communication and the interface were successively adapted to user behaviour - but the value proposition was still not convincing, meaning that no conversions were achieved. Orbit was therefore able to advise against direct sales with absolute certainty.
MOBIVERS supplementary car insurance was previously sold exclusively via the car dealership touchpoint. Car salespeople received a commission for each registration. The aim of the project was to find out whether MOBIVERS could also be sold online and directly to end customers in order to increase reach and reduce sales costs.
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